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SEO Conference Bingo Card – Get yours now

After attending a number of SEO conferences, I’ve made this handy bingo card. Cross them off as each occurs or is mentioned during the event. If you’re feeling particularly daring, do it as a drinking game:

 

Enjoy ;-)

#SMWF Day 2 – What I’m gonna do

Having arrived about half an hour ago for the Social Media World Forum, today I will be mostly blogging from the Social Business track – Good social business is notoriously hard to do and using social media as a marketing channel in a B2B environment is a very difficult thing to do.

I’m looking forward to learning some good concrete examples of social media strategies that have been proven to work in the B2B environment. Continue reading

#SMWF – Panel: Managing your company’s online reputation via social media

Apologies for not posting the last few sessions, had to charge…anyway, next session is

Panel: Managing your company’s online reputation via social media

and here;’s the blurb:

  • Levels of engagement – from shallow engagement to fully including your customers in business decisions – what’s appropriate and how is it achieved
  • What is social reputation and why is it important?
  • Being prepared
    - building your reputation before a crisis hits
    - creating a framework for quick decisive action
    - social media training and guidelines for your team
    • Importance of open dialogue and transparency
  • Relationships with influences and brand advocates
  • Engage with customers and act on complaints

Moderator: Andrew Smith, Managing Director, Escherman Limited & Social Media Trainer for CIPR 
David Bailey, Neighbourhood Communications Manager, Staffordshire Police
Colin Smith, Director of Marketing Solutions UK, Linked In
Colin Watkins, Digital Communications Manager, Channel 4
Catriona Oldershaw, Managing Director UK, Synthesio

Continue reading

Panel: Social media engagement measurement and metrics #smwf

Next session about to start, social media measurement and metrics. I’m hoping we’re not going to have an hour of sales pitch, but here’s the spec:

  • Levels of engagement – from shallow engagement to fully including your customers in business decisions – what’s appropriate, how is it achieved
  • Top-tips for encouraging social media engagement from leading brands
  • The difference between true engagement and followers / fans and how to translate these into sales
  • Measurements and metrics – what are you trying to measure, why and how does it translate into outcomes/sales?
  • How can you prove your social media ROi, and justify social spend to the board?

Allister Frost, Head of Digital Marketing Strategy, Microsoft
Reggie Bradford, CEO, Vitrue
Jonathan Bean, 
COO, Mynewsdesk
Patrick Salyer
, CEO, Gigya Continue reading

#SMWF – Cultivating Visibility & Google+ for Business: How Google’s Social Network Changes Everything

Looking forward to this, however as someone who keeps an eye on Google, I’m very skeptical about Google+ but lets see what’s said!

Details say:

  • Understand how “visibility” translates to the buying cycle and what it comprises.
  • Shake off social networking fatigue: Google+ will give your business prospects tremendous impetus
  • Build a robust profile that grows your business
  • Create useful content that grabs attention and draws reactions that build loyalty
  • Fit Google+ into a larger strategy of amplifying the human digital channel
  • Build a content strategy: Deliver value to audiences and win more customers

but lets see! Continue reading

Jim’s conference week of awesomeness #SMWF #Linklove

Good morning all, well it’s a bright sunny morning in Old London town and I, Jim Seward have a week of conference awesomeness ahead of me, big shout out to Clare Frost and Catherine Murphy for signing it off!! Thanks Clare & Catherine.

I shall be spending the next 2 days at the Social Media World Forum learning to get more out of social media, and then on Friday, I’m heading to Linklove from the good folk at Distilled to see some of my favourite search peers lay it down and give it up. Continue reading

My attempt at pinterest content

I decided I would try making some pinterest content after reading this excellent post on the SEO Moz Blog

Going Viral on Pinterest: Driving Big Traffic and Making Pinterest a Real Marketing Solution

And this is what I came up with….Added kittens and shirtless men and everything.

 

 

So far, it’s not gone viral…oh well

Domain spam….here’s how I deal with it!

Every so often, as someone who has registered hundreds of domain names, I am bound to get some domain name spam every so often. But this one was really quite fun so I thought I’d share. Sent to a collegue of mine, a Mr Ben Carey who (besides still owing me a blog post for this blog) has a very popular boxing site @britishboxing.

Anyway, it was the standard “someone wants to buy your domain and “network brand”  from a Mr Jerry Dong in China…Let’s pick up with the proforma scam mail.

(It’s very urgent, Please transfer this email to your CEO or appropriate person, Thanks)

Dear CEO/Principal,

This is Jerry Dong—Senior Consultant of domain name registration and solution center in china. have something to confirm with you. We formally received an application on July 5, 2010, one company which self-styled “Everyboi Company” were applying to register “jimsdomain” as Network Brand and following domain names:

jimsdomain.asia
jimsdomain.co.in
jimsdomain.com.hk
jimsdomain.com.tw
jimsdomain.hk
jimsdomain.in
jimsdomain.net.cn
jimsdomain.org.cn
jimsdomain.tw ”
After our initial checking, we found the name were similar to your company’s, so we need to check with you whether your company has authorized that company to register these names. If you authorized this, we will finish the registration at once. If you did not authorize, please let us know within 7 workdays, so that we will handle this issue better. Out of the time limit we will unconditionally finish the registration for “Everyboi Company”.

Best Regards,

Jerry Dong

Continue reading

How to learn SEO

Never one to be above a bit of flattery, I’m mentioned in this infographic from the good folk at Koozai :-)

How to learn seo

Created by Digital Marketing Agency Koozai

it’s also a great infographic for those looking to learn SEO :-)

Gotta catch em all….Koozaimon!

As an aside, you can play a great game with the good folk at koozai.

Each of their team has the company name in their Twitter ID for example @koozai_mike.

Start by following Mike above, then as you see other Koozai team members post, follow them too, see if you can catch the whole team in the wild and become a Koozaimon Master!

A video project I made in 1999 – Check it out!

This was a video project I made in either 1999 or the year 2000. At the time, I was working as a web designer for Cheshire County Council and I was asked to make a video montage of an art exhibition by local teenagers.

Anyway, long since forgotten, after a tweet by @searchmartin about archive.org (a site I’m very familiar with) – I went looking and the whole wmv file was on there for download which really surprised me. This was made (if my memory is correct) on a Pentium 200 running Adobe Premiere with a Pinnacle breakout box and winamp

I truly wish I can take credit for the music, one of the best version’s of Pachabel’s Canon I’ve ever heard (and was done before Canon Rock before anybody points it out)

Anyway….enjoy

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