Looking at link analysis and how to do it in under 2 hours….awesome

No matter what, it can work.

On the other hand “That will work” doesn’t work

The fun part is trying tofigure where the line is for you without crossing it.

A link analysis can help with lots of things and it looks a bit chaotic. With structure it looks much better. Allows you to do stuff rather than make the reports and do nothing.

Make your own tools, because you know what you like. Which is great if you have the time to.

No link building process is the same.

1. Competitor Identification

• Find out who your competitors are
• Searching is wrong. A lot of large sites are help back by technical issues. They’re out there but you don’t see them yet.
• To find out the stuff below the surface, make your own tool
• Allows you to spend more time
• PPC
• client input
• similarsites.com
• alexa related sites
• social sites
• industry publications
• related searches
• realted operator in Google
• Google suggest

2 Gathering & Processing

• Do your own thing, use pretty tools or the more industrial approach which can be overwhelming
• Let machines do the dirty work
• Basic information sheet
• Import filtered OSE .csv exports
• Switch to dashboard worksheet

Charts alone don’t do anything, you need to interpret it

Spot the extremes, Is it helping them, is it worth it, is it worth the effort/risk to try it out yourself.

4. Start analysing

It is your job to find out why these charts are not the same

Look at what’s different about the links and investigate what’s different and if something they’re doing is working, replicate it. Look at other signals too, social, anchors and relevancy.

You can rank without getting the right anchor text. How relevant is the link, are the keywords I’m targetting in the title tags of the page that’s linking.

Look at link pattern growth and whats causing so many websites to link to them

Look at quality spread (page authority)

Take a look at the top 10 anchor texts, shows where people are focusing, even if they’re ranking well in your niche, they could be targetting other places

Only analyse the required elements, don’t just finish a checklist

pretty charts are  nice, action points are much better

Awesome, we’re being given the dashboard….sorry to people not here who won’t get it

The charts are not the important bit, it’s the action

You shoulda bought a ticket!

I’m not sharing this Awesome!!!! They’re really giving up some awesome shit

Psych!!!

Could be the best one of the day but my battery is low, so if I lose it, I apologise!!!

Wil doesn’t believe that social is having the impact people believe. Have to say I agree

Social does nothing to help rankings, great anchor text centric links are a much better rankings

Google has owned feedburner for 5 years, it sees lots of data and it doesn’t use them, they should be using these quality metrics to clean up the crap.

SEO ANCHOR TEXT!!!! FTW!!!! Continue reading →