SEO-Ward
Jim Seward – SEO Myth Buster
A video project I made in 1999 – Check it out!
Published February 9, 2012 | 
This was a video project I made in either 1999 or the year 2000. At the time, I was working as a web designer for Cheshire County Council and I was asked to make a video montage of an art exhibition by local teenagers.
Anyway, long since forgotten, after a tweet by @searchmartin about archive.org (a site I’m very familiar with) – I went looking and the whole wmv file was on there for download which really surprised me. This was made (if my memory is correct) on a Pentium 200 running Adobe Premiere with a Pinnacle breakout box and winamp
I truly wish I can take credit for the music, one of the best version’s of Pachabel’s Canon I’ve ever heard (and was done before Canon Rock before anybody points it out)
Anyway….enjoy
How to sell out a large concert tour
Published February 9, 2012 |
A step away from my usual SEO rantings and I can’t take credit for this list, credit goes to Kennyvader on the The Digital Fix
I was reminded of this as the ladies in my office are going crazy wanting tickets for the upcoming Madonna concert, where you can buy a preorder pass allowing you to buy tickets before they go on sale for the generous price of £15 (which they’re thinking of doing).
Standard large tour ticket selling tactics:-
- Announce 2-3 nights only
- Announce presale to fans / mobile phone / credit card customers … sometimes you can even get them to pay for the privilege … sell them all the less than ideal tickets that will be hard to sell in the real sale a few days later, maybe scatter the odd front row seat in there so that they don’t smell a rat
- Open public sale, only put a few hundred tickets on sale for each night, grab newspaper headlines by claiming to be the fastest sellout ever.
- Meanwhile sell all the best front block seats to legalised touts that regularly book blocks and pay in one go so minimal credit card costs
- If really daring and uncaring, cut out some of the legalised tout companies and set aside all the decent tickets into “hospitality packages” and sell them yourself for fan-rapingly insane sums of money
- Announce more “extra” nights by popular demand even though it’s literally impossible to book extra venue nights, lights, sound, staff, insurance, licence, transport etc without days or weeks of negotiations. Again only release a few hundred tickets for each one to maintain “sellout”
- Repeat (6) every couple of hours or days until gullible public’s appetite finally slows
- Enjoy having public’s money in the bank for best part of a year or more
- Release all the remaining seats in a quiet steady trickle or in blocks whenever the talent is in the newspaper or appearing in some chat show
- If the last tickets are proving hard to sell once the tour start nears, then use “new seats available due to stage plan having now being finalised” as being the excuse for loud public announcement of loads of seats being available for supposedly sell out gigs.
The general public seem to fall for this time after time…What happened to first come first serve ticket buying that still happens for the theatre.
“Here comes the girls” – Here comes blatant sexism – Boycott Boots campaign
Published December 15, 2011 |
Now I don’t usually go off on one, but this has been winding me up for a long time now.
For the last 12-18 months, high street store Boots has been targeting women in it’s advertising campaigned using the slogan “Here come the girls”, fine, whatever. What I object to is just how much their advertising relies on portraying men as dumb, stupid, “rubbish”, lazy and hypochondriacs. Their advertising is blatant sexism towards men.
There’s no doubt that a similar advertising campaign with the gender roles reversed would have been banned by now for being sexist and perpetuating gender stereotypes, so I have to wonder why such advertising is seen as acceptable when men are the target of the sexism? Continue reading
What exactly is worthy of being called #awesome
Published November 15, 2011 |
In the SEO world, the word “awesome” is thrown around like Charlie Sheen throws round coke and hookers, I’m guilty of it myself especially at the recent Searchlove conference (using the word awesome, not the coke and hookers before anybody suggests otherwise) but recently I’ve been wondering whether we use it too much in SEO. I was reminded of this Eddie Izzard bit: Continue reading
What sort of SEO am I?
Published October 10, 2011 |
An idea totally ripped off from this awesome post about the speakers at searchlove:
Words you’re likely to hear at SearchLove London 2011
I thought I’d throw the same technology over my blog to see what sort of SEO I am, and here it is: Continue reading
What a day at Alton Towers can teach you about #SEO
Published October 5, 2011 |
Every year on the first Tuesday of October is “Tuesday @ the Towers” a day where a number of my oldest friends and I take a day off and head to Alton Towers from round the country and meet up for a day of awesomeness. It’s a bit of a random day to go, I agree but it’s absolutely dead, there are no queues for anything and you can walk straight on any of the rides. The weather is usually good and you can really get a lot out of the day.
As I walked round the park yesterday and went on the rides, I started to draw parallels with Organic SEO that went beyond the obvious “Like rollercoasters, rankings go up and down.” Each ride had a different lesson to teach. Continue reading
Posted in Jim talks shite, Personal stuff, Search Engines, Social Media | Alton Towers, seo, Tuesday @The Towers | 
2 Comments
2 Comments#SEO and search related songs and tunes
Published September 8, 2011 |
Just a quickie today to draw your attention to my youtube feed down below, check it out for some awesome (and sometimes cheesy) search related tunes.
I’ve gone out and about and found my favourite search related songs. Would be great to add to the list. Feel free to comment with your favourites and if they don’t suck, I’ll add them to the list. I’m hoping to create the definitive SEO related playlist.
Here’s the list so far:
- Hunting High & Low – Aha
- Still haven’t found what I’m looking for – U2
- Just Google – (a parody of Beat It by Micheal Jackson)
- Searchin’ - The Coasters & Del Shannon
- Crawling in the Dark – Hooberstank
- The River of Dreams – Billy Joel
- Following the Sun – Enigma
- When I needed you – Erasure
- Call Of The Search – Katie Melua
- Learn to Fly – The Foo Fighters
- The Seeker – The Who
Only stipulation is that they can’t be too obvious, or obviously searching or looking for love (and they come across a bit facebook search and stalkery, so no Hello by Lionel Richie or Looking for Linda please 
but all other suggestions welcome 
but all other suggestions welcome
Posted in Experiments, Jim talks shite, Personal stuff, Search Engines | music, search, seo, songs | Leave a comment
Leave a commentSEOld Man Google – (Or Old Man River for the modern SEO)
Published August 12, 2011 |
Inspired by some news I got today and my follow up tweet, I got the song in my head and got a bit meloncholy…obviously not comparing the plight of SEOs to the plight of the slaves on the banks of the Mississippi here, but here it is:
SEOld Man Google (Or Old Man River for the modern SEO)
SEO’s work on the superhighway
SEO’s work while the clients pay
Makin those links from dawn till sunset
Gettin no rest ’til the rankin’ day
Don’t get up and don’t get down
Don’t ya make that client frown
Over the keyboard you bows your head
optimise that site until it’s time for bed
Let me go ‘way from the superhighway
Let me go ‘way from the .htaccess
Show me that site called the River Google
That’s the old site that I long to best
Ol’ Man Google, that Ol’ Man Google
He must know somepin’, but he don’t say nothin’
He just keeps rollin’, he keeps on rollin’ along
He don’t rank scrapers, or they’re near the bottom
And if he ranks em, they’re soon forgotten
And Ol’ Man Google, he just keeps rollin’ along
You and me, we sweat and strain
Minds all achin’ and wracked with pain
Panicked by the latest panda update
Ya gets a little drunk if you drops past eight
I gets weary but I loves the challenge
I’m tired of optimisin’, but won’t give up tryin
And Ol’ Man Google, he just keeps rollin’ along
Posted in Google, Jim talks shite, Personal stuff, Search Engines | Google, old man google, old man river | Leave a comment
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