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PPC

Using dynamic keywords in Google Adwords landing pages to increase clickthrough, quality score and reduce CPC.

Now, before I start this post, let me make it perfectly clear. I am not a PPC expert, I am through and through an Organic SEO but occasionally I end up setting up the odd PPC campaign or two and I think this is probably one of the coolest things you can do with adwords so I thought I’d share.

It’s possible to create dynamic Google adverts containing your keywords, this is fairly common knowledge but let’s go over it just so we all know we’re on the same page.

The syntax for Google AdWords Dynamic Keyword Insertion is {keyword: }

You can also use the following capitalisation on the work ‘keyword’ to get different effects:

  • keyword – no capitalisation
  • Keyword – First word is capitalised
  • KeyWord – Every Word Is Capitalised
  • KEYword – EVERY letter in first word is capitalised
  • KEYWord – LIKE Above But With Each Word Capitalised
  • KEYWORD – EVERY LETTER IS CAPITALISED

Make sure you put a generic “catch all” phrase after the : so make sure it shows something if your keyword string is too long for example {keyword:Jim Is Awesome}.

Now, here’s the very clever part and what separates the PPC men from the boys or the PPC Women from the girls.

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