- SEO Conference Bingo Card – Get yours now
- #SMWF Day 2 – What I’m gonna do
- #SMWF – Panel: Managing your company’s online reputation via social media
- Panel: Social media engagement measurement and metrics #smwf
- #SMWF – Cultivating Visibility & Google+ for Business: How Google’s Social Network Changes Everything
SEO-Ward
Jim Seward – SEO Myth Buster
SEO Conference Bingo Card – Get yours now
Published April 2, 2012 | 
After attending a number of SEO conferences, I’ve made this handy bingo card. Cross them off as each occurs or is mentioned during the event. If you’re feeling particularly daring, do it as a drinking game:
Enjoy 
Posted in Events, Facebook, Jim talks shite, Linkedin, Personal stuff, Search Engines, Social Media, Twitter | 
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Leave a comment#SMWF Day 2 – What I’m gonna do
Published March 28, 2012 |
Having arrived about half an hour ago for the Social Media World Forum, today I will be mostly blogging from the Social Business track – Good social business is notoriously hard to do and using social media as a marketing channel in a B2B environment is a very difficult thing to do.
I’m looking forward to learning some good concrete examples of social media strategies that have been proven to work in the B2B environment. Continue reading
Posted in Facebook, Linkedin, Social Media, Twitter, Uncategorized | #smwf, business track, social media | Leave a comment
Leave a comment#SMWF – Panel: Managing your company’s online reputation via social media
Published March 27, 2012 |
Apologies for not posting the last few sessions, had to charge…anyway, next session is
Panel: Managing your company’s online reputation via social media
and here;’s the blurb:
- Levels of engagement – from shallow engagement to fully including your customers in business decisions – what’s appropriate and how is it achieved
- What is social reputation and why is it important?
- Being prepared
- building your reputation before a crisis hits
- creating a framework for quick decisive action
- social media training and guidelines for your team
• Importance of open dialogue and transparency - Relationships with influences and brand advocates
- Engage with customers and act on complaints
Moderator: Andrew Smith, Managing Director, Escherman Limited & Social Media Trainer for CIPR
David Bailey, Neighbourhood Communications Manager, Staffordshire Police
Colin Smith, Director of Marketing Solutions UK, Linked In
Colin Watkins, Digital Communications Manager, Channel 4
Catriona Oldershaw, Managing Director UK, Synthesio
Panel: Social media engagement measurement and metrics #smwf
Published March 27, 2012 |
Next session about to start, social media measurement and metrics. I’m hoping we’re not going to have an hour of sales pitch, but here’s the spec:
- Levels of engagement – from shallow engagement to fully including your customers in business decisions – what’s appropriate, how is it achieved
- Top-tips for encouraging social media engagement from leading brands
- The difference between true engagement and followers / fans and how to translate these into sales
- Measurements and metrics – what are you trying to measure, why and how does it translate into outcomes/sales?
- How can you prove your social media ROi, and justify social spend to the board?
Allister Frost, Head of Digital Marketing Strategy, Microsoft
Reggie Bradford, CEO, Vitrue
Jonathan Bean, COO, Mynewsdesk
Patrick Salyer, CEO, Gigya Continue reading
Jim’s conference week of awesomeness #SMWF #Linklove
Published March 27, 2012 |
Good morning all, well it’s a bright sunny morning in Old London town and I, Jim Seward have a week of conference awesomeness ahead of me, big shout out to Clare Frost and Catherine Murphy for signing it off!! Thanks Clare & Catherine.
I shall be spending the next 2 days at the Social Media World Forum learning to get more out of social media, and then on Friday, I’m heading to Linklove from the good folk at Distilled to see some of my favourite search peers lay it down and give it up. Continue reading
Keeping up with the Jonses @joannalord #searchlove
Published October 24, 2011 |
Joanna is talking about social media
How do you track what your competitors are doing, how do you track this, Joanna will be explaining the process of tracking these issues
Why should we care what other people are doing?
The reason is as marketers, we need to prioritise, and tell people where to spend their money. We need to say what needs investment and what doesn’t. There are a lot of questions.
How do we know where we stand, Competative intelligence for SEO. Continue reading
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