Marketing with computers!
If you’re not learning the technical things, your job’s in danger from the upcoming kids who are
Our ability to use APIs, scrapers, multiple tools is going to be super-critical.
Will’s going to be talking not about tools, but about the skills that you need and how you can by them and how you can use them to be better at your job, very much about the toolkids and not the tools.
“Expect the output of every program to become the input to another, as yet, unknown program” Doug Mcllroy – Basics of unix philosophy
Will’s going to describe an SEO challenge and the tools that they used to do it….Awesome!!
You need to find all the googlebot visits in the certain time-period in a 22gb apache log file
Use bash, grep and sed to cut down the log file from the command line, not as hard as it seems
Will’s arguing that old skool toolsets still have their place @imaoldskool
You need to explain to a client or dev team the changes you want to make to a site
Use a prototyping tool and wireframing (Balsamic) – takes a screenshot of a website and annotates it with a sticky (this is kinda awesome and a learn for me) Will recommends Skitch (mac only currently but coming to windows)
Also use instant screencasts, use Screenr’s web-based screen recorder (although it makes it public) great for stuff to tweet not for sensitive stuff, it’s easy to use video Great for quickly getting a point across. Try google hangout with a limited circle.
Talking about project management, check out Trello
You need to classify a bunch of URLs. But you need to discover the classifications as you go along
You can do it in excel using a really massive nasty IF statement. Use F( to evaluate your IF statement
Sorry, lost my way there as I mailed Will’s Screaming frog recommendation to a collegue
but returning to the presentation
Get used to using the dev elements of Chrome (I have to say, they are awesome and better than a lot of others such as firgebug)