SEO-Ward
Jim Seward – SEO Myth Buster
90% of quality links are paid links…full stop
Published January 19, 2012 | 
I’ve been thinking which is always a dangerous things to do and I’ve come to an earth shattering conclusion….
90% of quality incoming links are paid links.
Let me explain. Back in the olden days when Google was starting out and it first started looking at the linkscape, I would say that 95% of the links coming to any site were completely natural which was why Google’s algo worked so well. People did things for the love of doing them, created content for the love of it. Someone came across it, thought “hey, that’s cool” and linked to it. What a great idea and what a lovely innocent time.
Fast forward to 2011 and what I’ve realised is that the linkscape that affects people’s rankings now is 90% bought. I’m not talking in the somewhat callous “Here is £300 for a link on your mozrank 8 website homepage” although obviously that can be a very effective way of link building for some but if you consider the amount of time and money that goes into proper outreach and link building. Continue reading
Buying paid links can harm your #rankings
Published September 12, 2011 |
Ah, the age old debate of whether to pay for links or not. It’s an interesting debate, according to Google, you shouldn’t pay for links in order to artificially manipulate the serps or your page’s PageRank. This produces the idea that you will be penalised if you do it and dropped out of Google, or some sort of penalty applied if you do this. So what do people think, is this a myth or is it truth. Can buying links harm your rankings? Continue reading
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